Sunday, September 28, 2008

History behind the Branded Names

1. Akai — named for its founder, Masukichi Akai.
2. Adidas — from the name of the founder Adolf (Adi) Dassler.
3. Accenture — from "Accent on the future".
4. BenQ — Bringing Enjoyment and Quality to life.
5. Bridgestone — named after founder Shojiro Ishibashi. The surname Ishibashi means "stone bridge", or "bridge of stone".
6. Canon — Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the company's first camera, the Kwanon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
7. Casio — from the name of its founder, Kashio Tadao, who had set up the company Kashio Seisakujo as a subcontractor factory.
8. Chevrolet — named after company co-founder Louis Chevrolet, a Swiss-born auto racer. The company was merged into General Motors in 1917 and survives only as a brand name.
9. Cisco — short for San Francisco. It has also been suggested that it was "CIS-co": Computer Information Services was the department at Stanford University where the founders worked.
10. Colgate-Palmolive — formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.
11. Comcast — from communications and broadcast.
12. Compaq — from computer and "pack" to denote a small integral object; or: Compatibility And Quality; or: from the company's first product, the very compact Compaq Portable.
13. Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.
14. Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
15. DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.
16. FedEx — abbreviation of Federal Express Corporation, the company's original name.
17. Ferrari — from the name of its founder, Enzo Ferrari.
18. Fiat — acronym of Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin).
19. Fuji — named after Mount Fuji, the highest mountain in Japan.
20. Hitachi — old place name, literally "sunrise".
21. Honda — from the name of its founder, Soichiro Honda.
22. Intel — Bob Noyce and Gordon Moore initially incorporated their company as N M Electronics. Someone suggested Moore Noyce Electronics but it sounded too close to "more noise" — not a good choice for an electronics company! Later, Integrated Electronics was proposed but it had already been taken, so they used the initial syllables (INTegrated ELectronics). To avoid potential conflicts with other companies with similar names, Intel purchased the name rights for $15,000 from a company called Intelco. (Source: Intel 15 Years Corporate Anniversary Brochure).
23. Konica — it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short for Konishiya Rokubeiten which was the first name of the company established by Rokusaburo Sugiura in the 1850s.
24. Motorola — Founder Paul Galvin came up with this name when his company (at the time, Galvin Manufacturing Company) started manufacturing radios for cars. Many audio equipment makers of the era used the "ola" ending for their products, most famously the "Victrola" phonograph made by the Victor Talking Machine Company. The name was meant to convey the idea of "sound" and "motion". It became so widely recognized that the company later adopted it as the company name.
25. MRF — from Madras Rubber Factory, founded by K M Mammen Mappillai in 1946. He started with a toy-balloon manufacturing unit at Tiruvottiyur, Chennai (then called Madras). In 1952 he began manufacturing tread-rubber and, in 1961, tyres.
26. Nestle — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German (actually, Swabian diminutive) for "bird's nest".
27. Nike — named for the Greek goddess of victory.
28. Nissan — the company was earlier known by the name Nippon Sangyo which means "Japanese industry".
29. Nokia — started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name.
30. Nortel Networks — named from Nortel (Northern Telecom) and Bay Networks. The company was originally spun off from the Bell Telephone Company of Canada Ltd in 1895 as Northern Electric and Manufacturing, and traded as Northern Electric from 1914 to 1976.
31. Philips — Royal Philips Electronics was founded in 1891 by brothers Gerard (the engineer) and Anton (the entrepreneur) Philips.
32. Reebok — alternate spelling of rhebok (Pelea capreolus), an African antelope.
33. Samsung — meaning three stars in Korean.
34. Sony — from the Latin word 'sonus' meaning sound, and 'sonny' a slang word used by Americans to refer to a bright youngster, "since we were sonny boys working in sound and vision", said Akio Morita. The company was founded as Tokyo Tsoshiu Kogyo KK (Tokyo Telecommunications Engineering Corporation) in 1946, and changed its name to Sony in 1958. Sony was chosen as it could be pronounced easily in many languages.
35. Sprint — from its parent company, Southern Pacific Railroad INTernal Communications. At the time, pipelines and railroad tracks were the cheapest place to lay communications lines, as the right-of-way was already leased or owned.
36. Toshiba — named from the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical firm Shibaura Seisaku-sho (Shibaura Engineering Works).
37. Toyota — from the name of the founder, Sakichi Toyoda. Initially called Toyeda, it was changed after a contest for a better-sounding name. The new name was written in katakana with eight strokes, a number that is considered lucky in Japan.
38. Wal-Mart — named after founder Sam Walton.
39. Wipro — from Western India Vegetable Products Limited. The company started as a modest Vanaspati and laundry soap producer and is now also an IT services giant.

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